brand (verb)
\ ˈbrand\

He required everyone–small and great, rich and poor, free and slave–to be given a mark on the right hand or on the forehead.

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tariff (noun)
tar·iff | \ ˈter-əf
, ˈta-rəf\

And no one could buy or sell anything without that mark, which was either the name of the beast or the number representing his name.

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No means whatever the Hell you want it to mean so long as you won’t convict me of treason…and so I can still grab bitches by the pussy